FSB Webinar
The Psychology of Price: Why problem solvers can name their price
Thursday 24th September 2026
10:30 am to 11:30 am
Why can some businesses charge a premium while others get beaten down on every quote?
It usually has little to do with quality and everything to do with how value is presented.
In this session, Justin Neale (founder of The Value Alchemist) explores how customers actually decide what something is worth, why selling your time and deliverables invites price comparison, and how positioning your business around the problems you solve changes the conversation entirely.
You’ll leave with practical steps you can apply straight away: how to identify the problems your customers will happily pay to solve, how to package what you offer around outcomes rather than tasks, and how to raise your prices with confidence.
Join us for this practical webinar and discover how a better understanding of your customers can help you deliver greater value, build stronger relationships, and increase profitability.
CLICK HERE TO BOOK YOUR PLACE
